Local Maps Setup
Adverts that show your address and a directions link, in Google Search and Google Maps
We link your Google Business Profile to your own Google Ads account, switch on location assets, count the people who ask for directions or call, and build one Search campaign around your premises. Your adverts can then show your address, how far away you are and a directions link, on Google Search and in Google Maps. £195, one-off.
Why the Business Profile link matters
A Google Search campaign on its own shows text adverts. Linked to a verified Business Profile, the same campaign can carry your address, your distance from the person searching and a directions link, and it becomes eligible to appear in Google Maps, where people look for somewhere to go now.
Google does not run adverts in Maps on their own: a campaign that can appear in Maps also shows on Google Search (Google’s guide to advertising in Google Maps). So both are set up together, in one campaign.
What is included
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Business Profile check
Category, address, opening hours, phone number, website and services checked against what you sell, and corrected with you. Your adverts take the address and hours from the profile, so the profile has to be right first.
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Linked to your own Google Ads account
Your Business Profile linked to a Google Ads account in your business’s name, on your card. If you do not have an account yet, we create one and you add your card.
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Location assets switched on
So your adverts can show your address, your distance and a directions link, and can appear in Google Maps search results and suggestions.
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Directions and calls counted
Local actions, Google’s count of people who ask for directions, call or visit your website from your adverts, switched on in your account. Direction requests are set as a goal the campaign works towards; calls and website visits are reported alongside.
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One Search campaign around your premises
Exact-match keywords for the services you sell, as people search for them near you (for example “hair salon bath” and “hair salon near me”), adverts written for them, negative keywords, and location targeting set to the area your customers come from.
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A record, and a check two weeks later
A one-page record of every setting. Two weeks after the campaign starts, we read the searches it showed for and add the negative keywords they call for.
What you need before we start
- Premises that customers visit, with a verified Google Business Profile. If the profile is not verified yet, we start Google’s verification with you; Google sets how long it takes.
- Manager access for us to your Business Profile and to your Google Ads account (how to give it), which you can remove at any time.
- An advertising budget, paid by you to Google. We agree a daily amount with you on the call.
Not included: Performance Max campaigns, conversion tracking on your website, landing pages, review campaigns, Business Profile posts, and ongoing management. Those are in the full setup and the monthly plans below.
How it works
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A free 20-minute call
We look at your Business Profile, your area and what people search for when they want what you sell, with you, on your screen.
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Access and payment
You give us manager access to your Business Profile and your Google Ads account, and pay the one-off £195.
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Set up within two weeks of payment
Business Profile corrected, the link made, location assets and local actions switched on, the campaign built and started, and the one-page record sent to you.
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The two-week check
The searches the campaign showed for are read, the negative keywords they call for are added, and you get a short note of what changed.
Pricing
Published, because you should be able to decide whether this is for you before you speak to anyone.
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Local Maps Setup — one-off
£195Business Profile checked and linked, location assets and local actions on, and one Search campaign around your premises, with the two-week check.
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Full setup — one-off
£495An account audit and rebuild, conversion tracking built and verified, and a campaign build.
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Manage
£395 / monthOngoing management of one account, monthly dashboard, quarterly strategy call. How it works.
One-off, paid in full today. Payment is taken securely by Stripe. Full terms
Questions
Will my adverts show only in Google Maps?
No. Google does not run adverts in Maps on their own. The campaign shows on Google Search, and with location assets switched on it can also appear in Google Maps search results and suggestions. Google decides which searches show it, and where.
What are local actions?
Google’s count of the things people do from an advert that carries your address: asking for directions, calling, visiting your website. They are available to any account with active location assets (Google’s explanation). For a business people visit, a request for directions is often the closest thing to a booking that an advert can count.
Why one Search campaign and not Performance Max?
One Search campaign with exact-match keywords shows you exactly which searches bring people to your door. Performance Max also spends across YouTube, Gmail and Google’s other placements, which makes it harder to see which searches brought people in. It is better added later, once the Search campaign has shown what works.
What if customers do not come to my premises?
Then Local Maps Setup is not the right fit. If you are a trade that visits customers, such as a plumber or an electrician, Local Services Ads Setup may be.
Do I have to sign up for monthly management?
No. It is a one-off. Your Business Profile and your Google Ads account stay in your name, and you keep every setting.
Who is it for?
Independent businesses with premises that customers visit, such as salons, clinics, cafés, shops and showrooms, that want to be found by people searching nearby.