Kitchen and bathroom showroom marketing
Google Ads for kitchen and bathroom showrooms
Marketing for kitchen and bathroom showrooms and companies, done through Google Ads. A large purchase, a long decision, and a showroom visit or design appointment as the step that matters.
Where showroom accounts lose money
Kitchen and bathroom accounts leak in ways specific to the trade.
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Paying for the wrong kind of buyer
Searches for cheap kitchens, flat-pack units, fitters and spare parts look close to what a showroom sells. They are a different customer, and on broad match the account pays for them.
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Paying for your own customers
Opening times, directions and after-sales searches from people who have already bought are counted as new advertising results when the account bids on its own name without a separate brand campaign.
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The appointment is not counted
If the design appointment or showroom visit is not tracked, the account optimises toward clicks and forms, which is the cheaper and less useful half of its results.
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Last year’s installations
The advert is built from the images the account holds. A small, old set of installation photographs shows the same advert to everyone until it stops working.
How a showroom account is run
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Exact keywords for buyers
The searches that mean a new kitchen or bathroom is being planned, kept apart from fitters, parts and budget units by negative lists.
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Your installations are the advert
Every image shape and short vertical and horizontal video, made from your completed installations, refreshed so the advert does not wear out.
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Present for the whole decision
Search for the people comparing showrooms now, and Performance Max and Demand Gen on YouTube and Discover for the weeks before they are ready.
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The appointment as the goal
A booked design appointment or showroom visit set as the result the bidding chases; calls and forms counted and reported.
What gets measured
Cost per booked design appointment, by room type. A kitchen and a bathroom are never reported in the same number.
What the free 20-minute review covers
We share your screen and go through your live Google Ads account together: your campaigns, your search terms and your conversion tracking. It is not a presentation about what we might do.
By the end you will know three things: what your adverts are actually being shown for, whether your enquiries are being counted properly, and where the money is going that is not turning into customers.
You keep all of it whether you hire us or not. If the account is in good shape, we will say so.
Never advertised on Google?
If your showroom has never advertised on Google, a free twenty-minute search check shows how many people in your area search for a new kitchen or bathroom each month, what a click costs, and what a month would have to look like to be worth it.
Pricing
Published, because you should be able to decide whether this is for you before you speak to anyone.
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Setup — one-off
£495Account audit and rebuild, conversion tracking built and verified, campaign build.
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Manage
£395 / monthOngoing management of one account, monthly dashboard, quarterly strategy call.
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Manage and creative
£695 / monthEverything above, plus a fresh set of ad creative every month made from your own photography.
Questions
We are a fitter as well as a showroom. Does that matter?
It changes the keywords. The account is built for the design-led sale, and fitting-only searches are either kept out or run separately with their own budget.
Do we need new photography?
No. The adverts are made from photographs of your completed installations.
Do we keep the account if we stop?
Yes. The account is in your business’s name and you pay Google directly.