AI Max Setup
AI Max, switched on with negative keywords researched and in place
We set up AI Max on your existing Google Search campaign: negative keywords, page exclusions, brand settings and an AI Brief, Google’s plain-language instructions that tell AI Max what your adverts may say and which searches to avoid. £395, one-off.
What is included
AI Max shows your advert for searches beyond your keywords, rewrites the advert for each search and picks the landing page. These are the controls that keep it on track.
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Negative keywords
A list built from your search terms report and the services you do not sell, applied across the account, plus campaign negatives so each search goes to the right campaign.
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Page exclusions
URL exclusions so AI Max never sends a searcher to your privacy page, blog, careers page or any page that cannot take a booking.
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Brand settings
Searches for your own name, and for other businesses’ names, handled deliberately rather than left to the default.
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An AI Brief for your business
What your adverts must and must never say, which searches to go after and which to avoid, and who your customers are, written in plain language. Where Google has not yet switched AI Brief on for your account, the same instructions go in as text guidelines, which Google moves into AI Brief automatically.
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AI Max switched on, and written down
Text customisation and final URL expansion set on purpose, and a one-page record of every setting so you know exactly what was changed.
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A check two weeks later
We read the searches AI Max found in its first two weeks and add the negative keywords they call for.
What you need before we start
- A Google Ads account with at least one Search campaign. AI Max is a setting on Search campaigns.
- Manager access for us (how to give it), which you can remove at any time.
- Conversion tracking that counts your bookings or sales. We check it on the first day. If it is not counting correctly, we tell you before anything is switched on, because AI Max learns from what the tracking counts.
Not included: building conversion tracking, new campaigns, keywords or adverts, landing pages, and ongoing management. Those are in the full setup and the monthly plans below.
How it works
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A free 20-minute call
We look at your campaign and your tracking with you, on your screen, and confirm AI Max Setup is the right fit.
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Access and payment
You grant manager access and pay the one-off £395.
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Set up within two weeks of payment
Negative keywords, page exclusions, brand settings and the AI Brief in place, AI Max switched on, and the one-page record of every setting sent to you.
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The two-week check
The searches AI Max found are read, the negative keywords they call for are added, and you get a short note of what changed.
Pricing
Published, because you should be able to decide whether this is for you before you speak to anyone.
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AI Max Setup — one-off
£395AI Max on your existing Search campaign, with negative keywords, page exclusions, brand settings, an AI Brief and the two-week check.
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Full setup — one-off
£495Everything in AI Max Setup, plus an account audit and rebuild, conversion tracking built and verified, and a campaign build.
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Manage
£395 / monthOngoing management of one account, monthly dashboard, quarterly strategy call. How it works.
One-off, paid in full today. We check your conversion tracking on the first day; if it is not counting correctly, you can cancel for a full refund. Payment is taken securely by Stripe. Full terms
Questions
What is an AI Brief?
Google’s way of instructing AI Max in plain language, announced on 30 April 2026. It has three parts: messaging guidelines (what adverts should and should not say), matching guidelines (which searches to go after or avoid) and audience guidelines (who the customer is). Google is rolling it out in English over several months. Until it reaches your account, the same instructions are set as text guidelines, which Google says move into AI Brief automatically.
Is AI Max already on in my account?
Possibly. Since September 2026 Google has been upgrading some Search campaigns to AI Max automatically. If it is already on, AI Max Setup puts the controls around it. How to check.
Why is it less than the full setup?
It is the AI Max part of the full setup on its own, for accounts whose conversion tracking and campaigns are already sound.
Do I have to sign up for monthly management?
No. It is a one-off. The account stays in your name and you keep every setting.
Who is it for?
Independent businesses already running a Google Search campaign that want AI Max switched on safely, or that already have it on and want it under control.