Business-to-Agent Setup
When an AI assistant picks two, be one of them, and be bookable
More customers now ask an AI assistant, such as ChatGPT, Gemini or Google’s AI Mode, to find a business for them. The assistant reads the facts businesses publish, drops any that do not fit what the customer asked for, and names two or three. We set up your facts, prices and booking so assistants can read them and use them, then test the result by asking the questions your customers ask. £495, one-off.
What AI assistants can do now
In the UK today, AI assistants recommend businesses and link to them, using what your Google Business Profile and your website say. Google’s AI Mode has booked restaurant tables in the UK since April 2026, and assistants built into web browsers can fill in a booking form on a customer’s behalf.
In the US, Google’s AI Mode now finds local services with live prices and availability and links straight to the booking, and it can phone beauty, home-repair and pet-care businesses for the customer. Google began rolling this out in summer 2026 and has not given a date for the UK.
Both depend on the same things: complete, consistent facts, prices an assistant can compare, and a way to book that does not need a phone call. That is what this setup puts in place, so it counts now and is ready when those features reach the UK.
What is included
Each item is checked and marked pass or fail in your one-page record.
-
Your Google Business Profile, complete
The right categories; every service listed separately with a starting price and how long it takes; opening hours, including holiday hours; and a link to book.
-
A facts page on your website
Prices, durations, who each service is for, the area you cover, your deposit and cancellation policy, how customers pay and how to book. Written as text an assistant can read, not a PDF or a picture, and matching your Business Profile.
-
Structured data
The code in your pages that states your business type, services, prices, opening hours and booking page in the format search engines and assistants read. Your name, address and phone number made identical on your website, Google Business Profile, Apple Business Connect, Bing Places and Companies House.
-
Bookable without a phone call
An online booking route an assistant can complete. If your booking system works with Reserve with Google, it is switched on so customers can book from Google Search and Maps. Prices and times show before anyone has to create an account. For businesses that start with a consultation, a consultation calendar alongside the enquiry form.
-
Open to assistants
Your robots.txt file and your website’s bot protection checked, so search engines and assistants visiting on a customer’s behalf are let in. Crawlers that collect pages to train AI models are allowed or blocked, as you choose.
-
Answered when called
We check that calls are answered in opening hours and that the prices given on the phone match the prices you publish. A phone answering service is available as an add-on.
-
A test before and after
Ten questions your customers would ask, with real limits such as price, place and day, asked in Google AI Mode, Gemini, ChatGPT, Perplexity and Copilot. We record whether you are named, whether the facts are right, and whether a booking can be completed up to the final confirmation step (nothing is submitted). Your AI answer readiness score is recorded before and after too.
-
A one-page record
Every change made, the test results, and what to switch on when Google’s booking features reach the UK.
What you need before we start
- Manager access to your Google Business Profile, which you can remove at any time.
- Access to edit your website, or your web designer’s time to make the changes with us.
- Admin access to your booking system, if you have one.
Not included: a website redesign or new pages beyond the facts page; your booking system’s subscription, or a move to a different booking system; Google Ads work (see AI Max Setup); review campaigns; and ongoing monthly checks.
How it works
-
A free 20-minute call
We look at what AI assistants can find about your business today, with you, on your screen, and confirm the setup is the right fit.
-
Access and payment
You give us access to your Business Profile, website and booking system, and pay the one-off £495.
-
Set up within two weeks of payment
The test is run before anything changes. Your Business Profile, facts page, structured data and booking route are set up, the test is run again, and the one-page record is sent to you.
Pricing
Published, because you should be able to decide whether this is for you before you speak to anyone.
-
AI answer readiness check
FreeOne minute, on our website: what AI answers can read about your business, scored. Run the check.
-
Business-to-Agent Setup — one-off
£495Business Profile, facts page, structured data, online booking and assistant access set up, with a test before and after and a one-page record.
-
AI Max Setup — one-off
£395For businesses already advertising on Google: AI Max set up with negative keywords, page exclusions and an AI Brief. AI Max Setup.
One-off, paid in full today. Payment is taken securely by Stripe. Full terms
Questions
What does Business-to-Agent mean?
Selling to your customer’s AI assistant as well as to your customer. When the assistant does the searching and the shortlisting, the business it can read, compare and book is the one it names.
Do I need to advertise on Google?
No. This setup works on your Business Profile, your website and your booking system, whether or not you run adverts.
Can you guarantee AI assistants will recommend me?
No. Answers vary between assistants and from one day to the next, and a place in the answer itself cannot be bought. The setup makes your facts complete, consistent and bookable, and the test shows where you appear before and after.
Will Google’s assistant book appointments with me in the UK?
Not yet for most businesses. In the UK, Google’s AI Mode books restaurant tables. Its booking and calling for beauty, home-repair and pet-care businesses started in the US in summer 2026, and Google has not given a UK date. The setup covers what those features read.
I run an aesthetic clinic. Can my prices go on the facts page?
Yes, in the wording UK advertising rules allow. Prescription-only medicines cannot be promoted to the public, so treatments are named in the compliant wording you already use.
Who is it for?
Independent, owner-run businesses that take bookings or consultations: aesthetic clinics, salons, interior designers, and kitchen and bathroom showrooms.